Head of SEO

About the role

MoneyHero, a personal finance aggregation and comparison platform operating in Singapore, Hong Kong, Taiwan and the Philippines, is looking for a Head of SEO. The role owns how the brand is found and cited across Google and AI assistants in five markets, treating organic as a revenue channel measured in out-clicks, leads and cost per acquisition. It is hands-on: the person does the SEO work themselves alongside Product and Engineering, and guides the SEO team.

Key responsibilities

• Own the regional organic strategy and roadmap across Singapore, Hong Kong, Malaysia, the Philippines and Taiwan, including Seedly
• Run audits, analysis and implementation work yourself, and work day to day with Product on the roadmap, requirements and releases
• Grow page views and organic traffic against a target for each market, from one shared baseline
• Set the technical standard with Product and Engineering: crawl and indexation, Core Web Vitals, JavaScript rendering, structured data, templates, internal linking and multi-language setup
• Manage SEO through the CMS migration: URL parity, redirect maps, indexation and rollback checks, and post-launch recovery
• Own the master URL inventory for each site (status, owner, canonical, redirect, indexation)
• Lead AI search (GEO/AEO): build the prompt set, track citation share and AI referral traffic, and direct providers' technical requests
• Own keyword and demand intelligence, and give each market's content lead a ranked list of new pages and refreshes
• Report organic sessions, out-clicks, leads, revenue and cost per acquisition against paid, as the single source of truth
• Set link-acquisition and digital PR targets, build the playbook for algorithm and AI Overview changes, and partner with Country Managers on local priorities

Required profile

• 10+ years in SEO and organic growth at scale, ideally in an aggregator, marketplace, e-commerce or fintech business, with 4+ years leading people
• Record of growing page views and organic traffic against targets and linking it to commercial outcomes
• Experience running SEO through a CMS or platform migration, with a disciplined approach to URL inventories and redirects
• Hands-on view of AI search, with visible work on citations or visibility in AI Overviews and assistants
• Strong technical foundation and comfort working with engineers and external providers
• Multi-market experience and the judgement to set one standard while respecting local differences
• Comfort being held to revenue and acquisition targets

What we offer

• Competitive salary and annual leave, birthday leave, tenure leave and international remote work leave
• Five-day work week and hybrid work arrangement
• Professional training, career advancement and internal mobility
• Insurance and a mental wellness program