Integrated Marketing Lead

About the role

BIT (formerly Matrixport), a global digital asset financial services and infrastructure group headquartered in Singapore, is hiring an Integrated Marketing Lead. The role drives full-funnel integrated marketing strategies and multi-channel campaign execution across BIT Group and BIT Brokerage, combining brand building with performance growth. It covers the complete user lifecycle, from app download and onboarding through KYC completion, first-time deposit and sustained trading retention, and coordinates Brand Partnerships, Social Media, PR, SEO, Content and Creative with product growth and data teams.

Key responsibilities

• Formulate and run full-funnel integrated marketing campaigns that balance brand awareness with measurable fintech app performance goals.
• Work with Product Managers, Data/Analytics and Business Partners to analyse app drop-off points, run conversion rate optimisation and deploy promotions for install, KYC verification, first-time deposit and active trading.
• Lead campaign alignment across Brand Partnerships, Social Media, PR, SEO, Content Hub and Creative Hub, keeping the narrative unified.
• Design go-to-market launches for product rollouts, new asset classes, trading tool upgrades and corporate milestones.
• Manage, mentor and develop the Integrated Marketing Manager and campaign contributors.
• Oversee multi-channel budgets, optimise blended customer acquisition cost against trader lifetime value and set performance dashboards tracking conversion attribution.
• Ensure all creative assets and campaign positioning meet brand standards and financial and regulatory compliance.

Required profile

• 8-12+ years of progressive marketing experience, with at least 5+ years in a senior leadership or campaign strategy role in fintech, online brokerages, digital banking or crypto/trading platforms.
• Proven track record of brand campaigns that also influence app conversion metrics such as KYC completion, deposits and trading volume retention.
• Experience managing matrixed creative and marketing teams (PR, social, content, design) aligned with product, engineering and legal timelines.
• Experience reporting to and partnering with C-suite executives, product heads, business partners and external agencies.
• Direct accountability for multi-million-dollar marketing budgets with clear commercial ROI.

Required skills

• Mobile app growth and attribution platforms such as AppsFlyer or Adjust.
• Product analytics tools such as Mixpanel or Amplitude.
• In-depth knowledge of in-app conversion mechanics.