Integrated Marketing Operations Manager - Global Payment

About the role

The Global Payment team of ByteDance provides payment solutions such as payment acquisitions, disbursements, transaction monitoring, foreign exchange conversion, accounting and reconciliations, so that users have a smooth and secure payment experience on ByteDance platforms including TikTok. The team is building a cross-border payment platform for all ByteDance products and services. This Integrated Marketing Operations Manager role is based onsite at the office and requires a 5-day onsite work arrangement.

Key responsibilities

• Analyze and develop long-term campaign plans for international credit payment services (BNPL), including milestones, hotspots and major promotions, and design integrated marketing strategies to improve core metrics such as BNPL GMV.
• Build an operational system covering the lifecycle of BNPL user segments, from acquisition to engagement, and set up touchpoints, marketing tools and a marketing benefits repository to improve conversion efficiency.
• Monitor and attribute the results of traffic touchpoints and daily operations, expand collaboration with internal and external partners to bring in more traffic, and work with marketing teams on new growth strategies.

Required profile

• Bachelor's degree or above, with at least 3 years of experience in user growth operations or integrated marketing operations in the BNPL payment or e-commerce industry.
• Preferred: over 1 year of experience managing a team.
• Clear logical thinking, strong business acumen, self-driven and goal-oriented, able to drive cross-departmental collaboration.
• Ability to manage projects independently, with strong program design, data sensitivity and resource integration skills.
• Excellent communication and negotiation skills, with personal insight into marketing strategies.

Required skills

• Data analysis and problem solving through the synthesis of operational data.
• Program design and project management.