International Market & Consumer Insights Manager

About the role

The International Market & Consumer Insights team partners with Master Franchisee (MFZ) organizations and Domino's Pizza International (DPI) teams to turn data and consumer insights into a competitive advantage across 90+ international markets. As Manager of International Market & Consumer Insights, you will independently lead consulting topics such as consumer research, market opportunities and strategic insights for internal and external stakeholders, while building scalable insights best practices and strengthening research capabilities. The role works closely with DPI business leaders, DPI Centers of Excellence and decision sciences and marketing teams within MFZ organizations.

Key responsibilities

• Drive adoption of insights-led decision making and consumer research across Domino's International to improve sales and share growth
• Build capabilities in robust consumer research methodologies (segmentations, brand health tracking, concept testing, sensory testing)
• Improve customer feedback monitoring (Voice of the Customer) and drive global adoption of its best practices
• Track market share across international markets and refresh market potential by country/region
• Partner with DPI and MFZ senior leaders to deliver growth strategies across Delivery, Carryout, Aggregators and Dine-In channels
• Enhance market research analytics dashboards and apply AI where appropriate
• Develop platforms and partnerships to scale consumer research and explore automation/AI solutions and new business models
• Develop consumer research guidelines and frameworks, consolidate learnings into playbooks, and run knowledge-sharing forums
• Advise MFZ organizations on building and scaling their own insights teams
• Independently drive projects and build trusted relationships with MFZ analytics and research leaders, regional agencies and external research and data providers

Required profile

• Bachelor's degree in Market Research, Statistics, Analytics, Finance, Economics, Business Administration, Marketing or a related field
• 6+ years of experience in an insights/research/business strategy role in a high-growth food service or packaged goods business, or in a research agency or consulting firm focused on consumer insights
• Proven track record of managing change through market and consumer insights in a fast-paced, collaborative setting
• Strong strategic mindset, business acumen and communication skills, with the ability to influence senior stakeholders and franchise partners
• Experience working across multiple geographies and regions

Required skills

• Research science and multiple research methodologies
• Proficiency in AI tools, SQL, advanced analytics, business intelligence and/or data science is a plus

What we offer

• Paid holidays and vacation
• Medical, dental and vision benefits
• No-cost mental health support for employees and eligible family members
• Wellness resources and nutrition programs
• Retirement savings contributions and employer matching
• Life and disability insurance, paid parental leave, education and adoption assistance
• Employee recognition and rewards program