International Visual Designer

About the role

Bilibili is expanding its global footprint and seeks an International Visual Designer to shape visual experiences for overseas audiences. You will work on brand visuals, campaign pages, and marketing assets that resonate across diverse cultural markets.

Key responsibilities

• Lead visual design projects for overseas products, including brand identities, campaign/event pages, and marketing collateral.
• Develop localized visual solutions tailored to aesthetic preferences and cultural contexts in Southeast Asia, the Middle East, Latin America, and other global markets.
• Participate in visual identity upgrades and localization explorations to create a globally appealing visual language and design system.
• Explore AI applications within visual design workflows, using AI tools for creative ideation, style exploration, and efficiency improvements.
• Contribute to design guidelines, visual asset systems, and workflow enhancements to boost team productivity and collaboration.

Required profile

• 1.5+ years of visual design experience in the internet or digital product industry, preferably with exposure to international or overseas markets.
• Strong visual design sense with expertise in branding, campaign design, and visual storytelling.
• Awareness of global design trends and visual culture, especially in Southeast Asia, the Middle East, and Latin America.
• Basic understanding of UX/UI to balance visual expression with user experience.
• Passion for AI-generated content (AIGC) and hands‑on experience with AI‑assisted design workflows.
• Portfolio submission required.

Required skills

• Visual design and branding expertise.
• Knowledge of AI tools for design (e.g., generative AI platforms).
• Basic UX/UI principles.