Internship: PIXEL 2.0 Brand Refresh & Launch (Jan-Jun 2027)

About the role

The Enterprise Transformation & Innovation Group (EITG) at IMDA is recruiting interns for its January to June 2027 internship cycle. The internship focuses on bringing PIXEL 2.0 to life through a brand refresh and launch, supporting the translation of a new brand identity into a cohesive brand experience and the story of its transformation.

Key responsibilities

• Brand refresh: work with the appointed agency to implement PIXEL's refreshed brand identity, logo and aesthetics across the new physical space and marketing touchpoints.
• Brand storytelling: capture and develop content around PIXEL's transformation journey, from PIXEL Wrapped and renovation to the launch of the refreshed space.
• Launch marketing: support the planning and execution of the PIXEL 2.0 launch campaign, including messaging, content, social assets and activations.
• Agency and project coordination: support agency briefs, deliverables, timelines and stakeholder coordination.
• GEO exploration: research Generative Engine Optimisation (GEO) opportunities for OIP and Discovery Engine, and recommend or pilot ways to optimise selected web content for generative AI discovery.

Required profile

• Strong written and verbal communication skills, with an eye for clear and engaging content.
• Good visual and brand sensibility, with interest in branding, design and storytelling.
• Strong organisation and project management skills, able to manage timelines and multiple workstreams.
• Comfortable working with different stakeholders and agency partners, and able to communicate ideas and feedback clearly.
• Proactive and resourceful, confident in taking ownership of workstreams and solving problems independently.
• Curious and digitally savvy, interested in emerging marketing trends and tools, including generative AI.

Required skills

• Basic proficiency in content and design tools such as Canva, Adobe Creative Suite or equivalent is advantageous.

To apply, interested candidates should use the Apply button on the posting and select Project 25 in the application form.