Key Account Manager

About the role

Heineken is seeking a Key Account Manager to drive sustainable growth across Modern Off‑Trade accounts, including super/hypermarkets and e‑retail platforms. You will own the end‑to‑end commercial performance of assigned accounts, shaping business plans, budgets, contracts, in‑store execution and promotional strategies.

Key responsibilities

• Develop and execute Joint Business Plans aligned with company and customer priorities.
• Drive volume, revenue and market‑share growth to meet monthly, quarterly and annual targets.
• Build and maintain strong relationships with buyers and key decision‑makers.
• Conduct regular account performance reviews, negotiate promotional slots and trading terms.
• Analyse competitor strategies and customer needs to formulate actionable tactics.
• Advise the Operations team on account performance and identify improvement actions.
• Collaborate with Trade Marketing to design and launch effective promotions.
• Prepare accurate forecasts with supply chain and ensure availability.

Required profile

• Degree in Business Administration, Commerce, Management or related field.
• 3–5 years of experience in sales, distribution channel management, key‑account development, business planning and brand building.
• Proven success managing high‑level commercial relationships.

Required skills