Lead Customer Advocacy Manager, APJ

About the role

GitLab is hiring a Lead Customer Advocacy Manager for the Asia Pacific and Japan (APJ) region. Reporting to the growth marketing organization, you will turn GitLab's most successful customers into visible, influential advocates, supporting pipeline and revenue goals and deepening trust across APJ and Japan. The role is fully remote.

Key responsibilities

• Own the APJ customer story, reference and proof library and associated pipeline.
• Build relationships with customer advocates, including senior stakeholders, and identify opportunities for references, case studies, events and thought leadership.
• Manage the advocacy lifecycle: recruit advocates, understand their goals, coordinate participation and maintain long-term relationships.
• Bring the customer voice into GitLab's narratives, campaigns and go-to-market plans with internal stakeholders.
• Partner with regional and global sales, marketing, customer success and product teams to align advocacy with pipeline, expansion and retention.
• Define and track program measures such as advocacy participation, reference fulfillment, pipeline influence and customer-story impact.
• Prioritize and coordinate advocacy requests with clear intake, fulfillment and reporting processes.
• Adapt engagement to APJ's varied markets and time zones, and continuously improve programs using customer feedback and program data.

Required profile

• Experience building or delivering customer advocacy, customer marketing, customer reference or customer story programs in enterprise technology or SaaS.
• Strong history of creating customer stories and proof, with an advanced understanding of the customer reference lifecycle.
• Track record coordinating across multiple markets and serving APJ customers.
• Ability to collaborate across functions and influence sales, marketing, customer success and others without direct authority.
• Excellent communication skills, including engaging executives on business and technical topics.
• Program management skills: prioritizing competing requests and delivering reliably in a changing environment.
• Comfortable defining and reporting on program performance.

What we offer

• Flexible paid time off.
• Team member resource groups.
• Equity compensation and employee stock purchase plan.
• Growth and development fund.
• Parental leave.