Lead Nurture Specialist (Precision Measurement)

About the role

Hioki, a global leader in high-precision electrical test and measurement instruments, is looking for a data-driven Lead Nurture Specialist in Singapore. The role drives the conversion of leads to Marketing Qualified Leads (MQLs) for precision measurement and test solutions, engaging highly technical audiences such as engineers, quality managers, metrology specialists and procurement teams through targeted, educational demand generation programs.

Key responsibilities

• Own and optimize the lead-to-MQL conversion process, define MQL criteria and lead scoring models, and analyze buyer behavior across engineering, quality and operations personas
• Plan and run multi-channel demand generation programs: technical webinars and virtual demos, application notes, white papers and gated content, industry events, paid search, LinkedIn and account-based campaigns, plus nurture programs for long sales cycles
• Manage campaigns in marketing automation platforms (e.g. Microsoft Dynamics 365) and ensure accurate lifecycle tracking, segmentation and routing in CRM systems
• Track KPIs such as lead-to-MQL conversion rate, cost per MQL, engagement rates and MQL velocity, run A/B tests and report insights to sales
• Work with Sales and Application Engineering on MQL definitions, and with Product Marketing and Engineering on demand assets; support ABM for strategic industrial and enterprise customers

Required profile

• At least 5-8 years of experience in B2B demand generation or growth marketing
• Experience marketing technical or industrial products (precision measurement, instrumentation, industrial automation)
• Proven ability to turn leads into MQLs in long-cycle B2B sales environments
• Strong analytical skills and comfort with data-driven optimization
• Preferred: experience in precision measurement, metrology or industrial manufacturing, familiarity with technical buying personas, ABM experience, and knowledge of calibration or compliance standards

Required skills

• Marketing automation and CRM platforms (e.g. Microsoft Dynamics 365)
• Ability to translate complex technical concepts into clear demand messaging
• Campaign planning, execution and A/B testing