Lead, Wealth and Customer Engagement

About the role

Standard Chartered is looking for a Lead, Wealth and Customer Engagement to turn approved Wealth business priorities and customer engagement strategies into measurable campaigns, communications, client experiences and engagement programmes across markets. The role leads the execution and activation of global Wealth marketing initiatives, building frameworks, toolkits and guidance that enable market adoption and local adaptation, and drives consistent client engagement outcomes.

Key responsibilities

• Campaign activation: translate engagement priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes, and lead end-to-end implementation of global marketing initiatives with strong governance and measurable outcomes.
• Client engagement and communications: develop engagement frameworks, communications approaches and content strategies, and write briefs and guidance for creative, digital, CRM, media and agency partners.
• Events and experience: set global standards for client events, guide regional and country teams, and lead the design and activation of priority engagement events.
• Market enablement: build reusable toolkits, templates and implementation guidance, share best practices, and support regional and country marketing teams.
• Performance measurement: define measurement frameworks and reporting, monitor engagement, event participation, content consumption and commercial outcomes, and turn insights and feedback into improvements.
• Stakeholder leadership: partner with Wealth business teams, marketing centres of excellence, regional and country teams and agencies, and report performance, risks and opportunities to senior stakeholders.

Required profile

• 10+ years of experience leading customer engagement, campaign execution, communications or event marketing in financial services or a comparable regulated industry.
• Proven track record of multi-channel marketing and engagement initiatives across regional or global markets.
• Experience building implementation frameworks, toolkits and activation guidance, and partnering with senior stakeholders and country teams in a matrix environment.
• Strong understanding of Wealth Management, Priority Banking, Private Banking or related segments.
• Degree in Marketing, Business, Communications or a related discipline; professional marketing qualifications desirable but not mandatory.

Required skills

• Campaign management and event and experience management
• Marketing strategy execution, content strategy and communications
• Market enablement and marketing analytics and optimisation
• Knowledge of wealth products and propositions

What we offer

• Competitive salary and benefits under the Fair Pay Charter, including core bank funding for retirement savings, medical and life insurance.
• Time off including annual leave, parental/maternity leave (20 weeks), sabbatical (up to 12 months) and volunteering leave (3 days).
• Flexible working options and patterns.
• Wellbeing support through Unmind, a global Employee Assistance Programme and mental health first aiders.
• Ongoing learning and reskilling opportunities.