Lecturer – Consumer Insights & Research

About the role

The School of Business is seeking a Lecturer to lead courses in Consumer Insights and Research. You will guide student learning, oversee industry‑collaboration projects, and help shape curricula across data analytics, digital marketing analytics, and market research.

Key responsibilities

• Facilitate classroom instruction and experiential learning for undergraduate and graduate students.
• Design and deliver modules on data analytics, visualisation, digital marketing analytics, and market research.
• Coordinate student‑industry collaboration projects and act as a mentor for student development.
• Contribute to curriculum development and continuous improvement of teaching materials.

Required profile

• Relevant academic qualification in a related field.
• Minimum 5 years of industry experience in data analytics, market research, or digital marketing analytics.
• Proven ability to engage and inspire young learners.
• Strong professional network with brand owners, marketing agencies, or related organisations (preferred).

Required skills

• Proficiency with statistical analysis and visualisation tools such as SPSS, Tableau, and Power BI.
• Experience using web analytics platforms, especially Google Analytics.