Manager, Brand Communications

About the role

The Manager, Brand Communications leads the development and execution of integrated brand communications across key channels and markets, with Social Media, KOL management and in-market activation as core areas. The role manages a team of 2 direct reports and works closely with internal stakeholders, agencies and external partners to build brand awareness, engagement and relevance while supporting business objectives.

Key responsibilities

• Develop and execute integrated brand communications plans and turn brand strategy into clear messaging across consumer touchpoints
• Act as key copywriter and brand storyteller, writing campaign messaging, headlines, social copy and marketing content
• Lead social media strategy, content planning and channel management, and oversee KOL/influencer strategies, briefs, budgets and performance
• Manage market collaborations and activations, including Australia as a key market, and lead and manage events
• Work with partners on PR opportunities, launches and updates, and support corporate communications such as quarterly and annual reports
• Analyse performance of social, KOL, market activations and partnerships, and turn data into actionable recommendations
• Lead, coach and develop a team of 2 direct reports and manage internal stakeholders, agencies and partners

Required profile

• 7+ years of relevant experience in brand marketing, communications, social media, KOL/influencer marketing or related fields
• Prior marketing experience in Australia is preferred; experience in travel, aviation, retail, lifestyle or consumer brands is an advantage
• Proven experience managing and developing team members
• Experience evaluating marketing activities against business and commercial objectives

Required skills

• Strong copywriting and storytelling skills
• Strong experience in social media and KOL/influencer management
• Strong analytical and problem-solving skills
• Project and stakeholder management, with the ability to handle multiple priorities
• Excellent written and verbal communication and attention to detail