Manager, Marketing Communications & Outreach

About the role

CET Academy is hiring a Manager for its CET Academy, on a 2-year contract. The role combines strategic marketing planning, event management, content production, digital marketing and collaboration to strengthen marketing communications and outreach for adult learning programmes. Shortlisted candidates are asked to share a recent portfolio of video and social media work and complete a short content exercise.

Key responsibilities

• Strategic marketing planning: work with the Assistant Director to build and run marketing plans for adult learning programmes, and monitor campaign effectiveness (followers, engagement, conversion) while keeping up with competitors in adult education.
• Publications and publicity: produce and coordinate publicity material for adult education programmes, working with the creative team to match the needs of learners and corporates.
• Digital marketing: plan and run campaigns, manage marketing agencies, set the editorial calendar and create creative content, including anchor campaigns to raise programme visibility and course applications.
• Events: plan and run events for learners, alumni and corporates, integrate marketing into them, and evaluate results by leads and conversions.

Required profile

• 3-4 years of experience in marketing, communications or a related field.
• Proven track record of developing and running marketing and communication strategies; a bonus for adult education experience.
• Strong project and budget management skills.
• Excellent written and verbal communication, with an understanding of adult learners' communication preferences.
• Ability to work collaboratively in a team.

Required skills

• Familiarity with digital marketing tools and analytics.
• Design knowledge applied to adult education.