Manager, Performance Marketing (APAC)

About the role

Metasearch is building a performance marketing organization where every dollar of spend is backed by evidence. As Manager, you will own a Metasearch portfolio within the APAC markets and be accountable for its performance. Metasearch sells inventory rather than ads, so results depend on pricing, inventory and the full funnel; you will work daily with business units to move all three. The role can be an individual contributor or a first-line manager with a small team.

Key responsibilities

• Own a Metasearch portfolio end to end, from traffic through to bookings and margin, setting targets, monitoring pacing and making trade-offs on bids and budgets.
• Partner with commercial, supply and pricing teams on inventory availability, pricing competitiveness and promotions, turning their constraints and opportunities into channel decisions.
• Design and run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate the incremental impact of spend, and push back when attribution overstates impact.
• Use SQL or AI-assisted queries to get answers, frame the right questions and turn raw numbers into a narrative for leadership.
• Identify manual reporting and optimization work that should be automated and work with analytics and engineering to fix it.
• Work with product, finance and creative so campaigns connect to broader business goals, and explain channel insights in language non-marketers can use.
• If managing direct reports, set the analytical bar and coach them; if an individual contributor, mentor juniors and help build team playbooks.

Required profile

• 5 to 9 years of experience owning business outcomes in an analytically demanding role.
• Bachelor's degree in a quantitative field (STEM preferred), or strong demonstrated quantitative ability in another discipline.
• Backgrounds such as performance marketing (in-house preferred), growth, product ownership, business analysis, revenue management and pricing optimisation.
• Track record of owning a business problem over time, not just analysing it.
• Experience working with business units on pricing, inventory or supply to drive commercial outcomes.
• Understanding of the end-to-end funnel and comfort with budget ownership and scaling spend across markets.

Required skills

• Working knowledge of regression, incrementality testing, split testing and holdouts.
• SQL or AI-assisted querying.
• Clear written and verbal communication, able to present to a senior audience and defend analysis under questioning.