Marketing Manager (Fashion & E-commerce)

About the role

High Frequency Apparel (HFA) is a Singapore fashion brand selling everyday wear across Shopee, TikTok Shop and Lazada. It is looking for a creative, commercially driven and hands-on Marketing Manager to grow its brand presence, attract new customers and drive measurable sales growth. The role combines marketing strategy, team leadership and execution, with autonomy within agreed priorities and budgets.

Key responsibilities

• Own the marketing strategy and campaign calendar, plan product launches and promotions, and evaluate new audiences, partnerships and channels
• Lead the offshore content team: set priorities, write briefs, review quality and keep a ready-to-publish content pipeline
• Plan and execute photoshoots, coordinating models, photographers, samples and schedules
• Source and manage UGC creators and livestream hosts, from briefing to delivery
• Plan and support livestream commerce: schedule, product sequence, styling, host briefs, promotional mechanics and session follow-up
• Track sales, conversions, engagement, reach and customer growth, and explain what drove results
• Manage the marketing budget, build business cases and report regularly on budget versus actuals

Required profile

• Relevant marketing, brand-building or e-commerce experience, with examples of initiatives planned and delivered; fresh graduates with strong internship experience are welcome
• Commercial awareness and an analytical mindset, able to justify how time and budget should be used
• Good understanding of branding, social content and what influences purchasing decisions
• Understanding of livestream commerce and of how hosts engage viewers
• Highly organised, reliable and good at time management
• Clear written and verbal communication, independent problem solving and a genuine interest in fashion and e-commerce

Required skills

• Good to have: experience in fashion, lifestyle, retail or e-commerce marketing, including TikTok Shop, Shopee or Lazada
• Good to have: hands-on livestream experience, photoshoot coordination and influencer or offshore team coordination
• Good to have: familiarity with Canva, marketing tools and AI-powered productivity tools

The role is on-site at 9 Tagore Lane, Singapore, with occasional evening or weekend involvement for livestreams, photoshoots and campaigns. Candidates apply by sending a resume and portfolio with one short example of a campaign, content project, shoot or livestream they helped carry out.