Manager, Social & Live Commerce, SEA

About the role

Ralph Lauren is looking for a commercially astute, digitally native Manager, Social & Live Commerce, SEA, to lead the growth of its social and live commerce business across Southeast Asia, initially focusing on Singapore and Malaysia. The role shapes the route-to-market strategy, P&L delivery, content-led demand generation and operational execution across TikTok Shop, Shopee, Lazada, Brand.com and emerging platforms. It works closely with marketing, merchandising, operations, customer service, finance, legal, platform teams, marketplace partners and external agencies.

Key responsibilities

• Define and lead the growth strategy across TikTok Shop, Shopee, Lazada, Brand.com and other channels, covering assortment, pricing, promotions, channel prioritisation and market expansion, and own end-to-end P&L performance
• Develop and run a content-led commerce strategy for livestreams, shoppable video, creator content, marketplace live sessions and Brand.com activations, aligned with the brand's premium positioning
• Oversee operations including product setup, pricing, campaigns, livestreams, marketplace coordination, Brand.com enablement, store health, seller ratings, returns and issue resolution
• Set KPIs and reporting frameworks, monitor the social commerce funnel (traffic, GMV, ROAS, AOV, seller health, etc.) and report regularly to senior leadership
• Act as the main point of contact for social commerce internally and externally, and establish ways of working, approval processes and performance reviews

Required profile

• 5 to 8+ years of experience in digital commerce, social commerce or marketplace leadership, ideally in premium, fashion or lifestyle brands
• Proven track record of owning commercial performance and delivering against P&L targets
• Hands-on experience managing social, live or content-led commerce businesses in Southeast Asia
• Experience partnering with or leading digital and brand marketing initiatives

Required skills

• Strong understanding of TikTok Shop, Shopee, Lazada, Brand.com, livestream selling, shoppable content and creator-led demand generation
• Strong stakeholder management, data fluency and ability to influence across functions and markets
• Understanding of fashion, lifestyle or premium retail consumers