Manager/Assistant Manager (Marketing and Outreach), SCALE (ORI)

About the role

The School of Continuing and Lifelong Education (SCALE) at the National University of Singapore is recruiting a Manager/Assistant Manager (Marketing and Outreach) for its Outreach-International unit. Reporting to the Assistant Senior Manager, the incumbent supports marketing and recruitment for NUS master's degree programmes by planning and running marketing campaigns, managing social media channels and creating content for prospective students. The role is based at the Kent Ridge Campus and is offered on a 3-year renewable contract, with a regular open employment contract possible after three years depending on performance.

Key responsibilities

• Develop and implement marketing plans for new and featured master's programmes and manage external agencies for media campaigns, including artwork, copywriting, photoshoots and video production.
• Manage social media presence on WeChat, RedNote and WeCom, covering content planning, audience engagement and performance monitoring.
• Create marketing content such as interviews, visuals, infographics and videos in line with NUS branding, and review campaign returns periodically.
• Plan, coordinate and run local and overseas outreach events, prepare engagement materials, manage event logistics and report on their effectiveness.
• Handle procurement and administrative needs of marketing initiatives, including purchase orders and goods receipt, and support cross-functional projects.

Required profile

• At least a good bachelor's degree; business or marketing preferred.
• Strong English; spoken and written Mandarin is a strong advantage.
• At least 5 years of relevant experience, with at least the last 3 years in a similar capacity.
• Good knowledge of social media strategy, content management and performance tracking, with a proven track record managing platforms such as WeChat, RedNote and WeCom.
• Proficiency using AI tools to solve problems and boost productivity.
• Strong numerical and analytical skills, attention to detail, project management and organisational skills, and ability to work in a fast-paced, results-oriented environment.

Required skills

• Social media management (WeChat, RedNote, WeCom)
• Graphics design with Adobe Photoshop, Illustrator or Canva, and/or video production (strong advantage)
• Administrative and procurement handling

Remuneration is based on a 12-month salary structure with an annual variable bonus linked to performance and the University's remuneration policies, and the appointment grade is set according to individual merit.