Market Planning Assistant Manager (CSLP)

About the role

HEINEKEN Asia Pacific Beverages (HAPBev) develops and delivers beverage solutions across Asia Pacific, including brand trading, innovation incubation and supply services. This Market Planning Assistant Manager acts as the strategic supply chain partner for assigned markets, leading the end-to-end planning partnership. The role strengthens Sales & Operations Planning (S&OP), supports innovation and commercialization, and improves service, cost-to-serve, working capital and product fulfilment across the export value chain.

Key responsibilities

• Partner with customers to review sell-out trends, inventory, safety stock, promotions and innovation plans, maintaining a rolling 78-week demand forecast
• Lead a disciplined, data-driven S&OP drumbeat integrating demand, supply, inventory, capacity and finance, and escalate material gaps with clear recovery actions
• Drive improvement in KPIs such as forecast accuracy, service level, inventory health, write-offs and supply reliability, and work with Finance on volume, mix, revenue, margin and cost implications
• Develop market and cluster strategies, pricing recommendations and contribute to customer and business reviews
• Optimize upstream logistics flows, sourcing parameters, freight lanes, container utilization and network resilience with sourcing breweries
• Resolve customer complaints and service issues with clear root causes, corrective actions and timelines, and champion smoother customer touchpoints
• Coordinate innovation launches, product and pack changes, and promote standardized, digitally enabled ways of working

Required profile

• Bachelor's degree in Supply Chain, Business Administration, Logistics, Operations Management or a related discipline; equivalent experience may be considered
• Minimum 5 years of relevant experience in demand planning, supply planning, S&OP/IBP, customer supply chain or a related function, preferably in FMCG, food and beverage, consumer goods or manufacturing
• Proven experience managing cross-functional stakeholders across Commercial, Finance, Supply Chain, Customer Service, Logistics and Operations
• Track record of improving forecast quality, service, inventory or end-to-end planning performance
• Experience in a regional, export, multi-market or international supply environment is advantageous

Required skills

• End-to-end planning, demand forecasting, inventory management, S&OP/IBP and supply performance management
• Excel, Power BI and ERP or planning platforms such as SAP, JDE, SAP IBP or APO
• Process improvement, standardization, automation or digital transformation experience is advantageous