Marketing and Operations Lead

About the role

Swish Swimming, a multi-award-winning swim school in Singapore's Dempsey Hill, is looking for a Marketing and Operations Lead to own its growth engine. Reporting directly to the General Manager, you will lead marketing and growth initiatives while also leading the day-to-day operations of the Swim School, including administration, sales, rostering and customer service.

Key responsibilities

• Grow marketing and lead generation (enquiries, trial bookings, enrolments) and convert activity into enrolments
• Plan and execute campaigns across digital and traditional channels, and build and optimise lead funnels (paid ads, landing pages, email/WhatsApp nurture, referral programs)
• Run paid digital ads (Meta, TikTok, Google), SEO and AEO, content, email/CRM and website performance
• Handle offline marketing: community and school/condo partnerships, print, on-ground activations, sponsorships and events
• Manage external partnerships and influencers, and brief and hold vendors (designers, media buyers, photographers, printers) accountable
• Guide junior team members in producing creative content
• Track and report growth KPIs (cost per lead, cost per enrolment, funnel conversion, channel ROI) to the GM and ensure consistent messaging from ad to enrolment
• Manage the marketing budget and vendor spend, maintain brand consistency, and lead daily swim school operations

Required profile

• 3-6 years of marketing experience with both digital and traditional marketing
• Proven experience building and optimising lead funnels, with evidence of past work
• Experience managing marketing partnerships or influencer relationships
• Comfortable owning numbers and hitting growth targets, and managing external agencies and freelancers
• Previous leadership experience and experience in education, enrichment, fitness or childcare is a plus

Required skills

• Paid digital ads (Meta, Google), SEO and AEO, email/CRM tools and landing page platforms
• Use of AI tools such as ChatGPT and Claude, with critical judgement
• Analytics (Google Analytics, Meta Ads Manager) and CRM systems
• Database management and customer service

What we offer

• A strong team environment
• Free swim lessons for staff
• Ongoing training and support