Marketing Assistant

About the role

The Marketing Assistant will support the marketing team in planning, executing and monitoring campaigns across both online and offline channels. This role involves creating content, managing social media, coordinating events and assisting with market research to drive brand awareness and sales.

Key responsibilities

• Assist in planning and implementing marketing campaigns across online and offline platforms.
• Create, edit, and publish marketing content for social media, websites, brochures, and promotional materials.
• Manage and update the company's social media accounts, preparing engaging posts and responding to customer enquiries.
• Coordinate promotional events, product launches, and marketing activities with internal teams and external vendors.
• Conduct market research to identify customer needs, competitor activities, and industry trends.
• Prepare marketing reports by tracking campaign performance, customer engagement, and sales leads.
• Maintain and update customer and marketing databases for effective communication and follow‑up.
• Liaise with graphic designers, printers, advertising agencies, and digital marketing partners to ensure timely delivery of marketing materials.
• Support email marketing campaigns, promotional offers, and customer outreach initiatives.
• Assist in developing promotional strategies to increase customer traffic and sales.
• Ensure all marketing materials are accurate, consistent with branding, and compliant with company standards.
• Coordinate production and distribution of promotional materials such as brochures, flyers, banners, and digital ads.
• Monitor marketing budgets and maintain records of campaign expenses.
• Prepare presentations and marketing proposals for management review.
• Support CRM initiatives by maintaining customer communication and feedback records.
• Perform administrative duties for the marketing department, including scheduling meetings and preparing correspondence.
• Collaborate closely with sales and operations teams to align marketing activities with business objectives.

Required profile

• Level: Executive (as indicated in the posting).

Required skills