Marketing & Audience Development Manager (12‑Month Contract)

About the role

The Marketing & Audience Development Manager will drive NAC’s brand positioning and audience engagement through integrated marketing campaigns, digital performance optimisation, and strategic social media management. This 12‑month contract role supports NAC’s strategic objectives and the annual Singapore Art Week.

Key responsibilities

• Lead the design and execution of integrated marketing campaigns to boost brand presence and audience growth.
• Support planning and rollout of Singapore Art Week marketing initiatives, incorporating partner inputs.
• Collaborate with brand, creative, media, social and PR agencies to align with strategic goals.
• Provide expertise and facilitate discussions to embed audience insights throughout planning.
• Offer marketing counsel to internal teams and external partners, ensuring consistent brand application.
• Partner with sector leads to advance NAC’s mission and objectives.
• Work hands‑on with stakeholders, reviewing materials and ensuring clear corporate positioning across all touchpoints.
• Develop and implement a strategic digital content plan across social media platforms to expand reach and deepen engagement.

Required profile

• Minimum 4 years of experience in marketing and audience development, preferably in arts, culture, lifestyle or creative industries.
• Proven track record in strategic campaign management, brand positioning, digital marketing and audience insights.
• Experience collaborating across government, corporate and creative sectors and leading high‑profile public campaigns.

Required skills

What we offer

• Opportunity to shape the brand of a leading arts council.
• Collaborative environment with internal and external partners.
• Exposure to high‑visibility cultural events and campaigns.