Marketing Communications Manager

About the role

This role drives the firm's growth by aligning business development with marketing communications. You will lead initiatives that support demand generation, produce marketing-qualified leads (MQLs) and implement account-based marketing (ABM) strategies, working closely with the business units and the Leadership team on go-to-market strategies.

Key responsibilities

• Collaborate with business units to align on marketing and business development priorities.
• Develop and run integrated campaigns focused on lead generation, MQL conversion and pipeline acceleration.
• Implement ABM strategies targeting key clients and sectors.
• Follow up with business units on campaign performance, lead status and opportunity progression.
• Use CRM and marketing automation tools to track and nurture leads.
• Create collateral such as flyers, brochures and decks.
• Manage digital and social media content for thought leadership and brand visibility.
• Organise in-person events and webinars to drive engagement and lead capture.
• Work with the Global Branding team for brand consistency, manage media and industry partner communications, and handle internal communications.

Required profile

• Degree in Marketing, Business, Management or a related field.
• At least 5 years of experience in business development or B2B marketing, preferably in professional services.
• Proven track record in demand generation, lead generation and campaign execution.
• Strong communication and stakeholder management skills; able to multitask and work independently in a fast-paced environment.
• Excellent command of English.
• Sales enablement experience is a strong advantage.

Required skills

• MS Office
• Adobe Creative Suite
• CRM platforms