Marketing Communications Specialist – Employer Branding & Content

About the role

VINCI Energies is looking for a creative, proactive Marketing and Communications Specialist to strengthen its employer identity and business visibility in Singapore and Malaysia. Based in Singapore, the role turns stories about people, expertise and projects into content that supports recruitment and commercial positioning. You report to the Country HR Manager (SG & MY) and work closely with HR, Business Development and business leaders, with functional guidance from the Communications Manager, APAC.

Key responsibilities

• Employer identity and careers: develop consistent employer messaging for the Singapore and Malaysia entities, showcase employee experience, learning, career pathways and mobility through employee stories and recruitment content, and support university partnerships, careers fairs and roadshows
• Digital content: plan and manage the local content calendar, create copy, visuals and short videos for LinkedIn, websites, careers pages and employee channels, and coordinate website content improvements
• Commercial branding and Malaysia positioning: turn technical expertise and project achievements into case studies, capability materials and presentations, and help position Wah Loon in Malaysia
• Planning and coordination: develop and deliver a local communications plan, coordinate stakeholders, approvals and external suppliers, and contribute to APAC channels such as APAC Insider and MyView
• Track digital and campaign performance, report results quarterly and use audience insights and recruitment feedback to improve communications

Required profile

• Degree in Marketing, Communications, Media or a related field, with at least three years of relevant marketing and communications experience, including hands-on social media and content creation
• Strong English writing and editing skills, able to turn technical information into clear, engaging content
• A portfolio showing creative ideas, social media content and campaigns with clear objectives and results
• Proactive, organised, able to work independently, manage competing priorities and build relationships with HR, commercial and technical teams
• Experience in B2B, engineering, infrastructure or another technical sector is an advantage; occasional travel to Malaysia and project sites may be required

Required skills

• Confidence using Canva, Adobe Creative Cloud or equivalent tools; practical photography and short-form video skills
• Familiarity with website content management and digital analytics is an advantage
• Digital or content marketing certifications are an advantage