Marketing Content Specialist

About the role

A creative, strategic and results-driven Content Marketing Specialist is sought to build engaging brand experiences. The role covers content strategy, brand storytelling and audience engagement across digital platforms.

Key responsibilities

• Develop and execute content marketing strategies aligned with business and brand objectives.
• Create engaging, informative and persuasive content for websites, blogs, social media and other digital platforms.
• Plan and manage monthly content calendars across marketing channels.
• Write captions, articles, blogs, website copy, email campaigns and promotional content.
• Collaborate with graphic designers, video editors and digital marketing teams on creative content.
• Ensure consistent brand voice, tone and messaging across all channels.
• Conduct content research, keyword analysis and competitor analysis.
• Optimize website and blog content using SEO best practices.
• Monitor content performance, engagement, reach and conversions; identify trending topics and campaign ideas.

Required profile

• Bachelor's degree in Marketing, Mass Communication, English, Media Studies or a related field.
• 1-3 years of experience in content marketing, content writing or digital marketing.
• Excellent writing, editing, proofreading and storytelling skills.
• Strong understanding of social media platforms and digital content trends.
• Ability to manage multiple projects and meet deadlines.

Required skills

• Basic knowledge of SEO, keyword research and content optimization.
• Familiarity with content management systems and digital marketing tools.
• Knowledge of AI-powered content creation tools is an added advantage.