Marketing Copywriter (6-Month Extendable Contract)

About the role

Salt Talent Search is recruiting a Marketing Specialist for a 6-month extendable contract. The role covers copywriting and content creation, working closely with campaign managers, channel program managers and the video program manager to deliver publisher-facing content and support video campaigns.

Key responsibilities

• Write, edit and optimise publisher-facing copy for email formats such as monthly newsletters, automated growth and lifecycle journeys, feature announcements and product updates.
• Use generative AI tools (e.g. Gemini) to brainstorm angles, draft variants, localise concepts and speed up content iteration while keeping the brand voice.
• Work with Campaign Managers and Channel Program Managers on targeting, asset delivery and reviews.
• Monitor open rates, CTRs and engagement metrics, turn performance data into insights and run A/B tests on subject lines, layouts and CTAs.
• Partner with the Video Program Manager to keep the global video content calendar, track production timelines and coordinate uploads and metadata.
• Review video scripts and cutdowns against campaign objectives, and liaise with editors, agencies and logistics leads on asset transfers, cutdowns and subtitling.
• Oversee administrative workflows such as vendor setup, project tracking, asset archiving and approval documentation.

Required profile

• 5+ years in marketing copywriting, digital marketing or content marketing, ideally in B2B tech, SaaS or mobile app environments.
• Portfolio of technical and product-focused copy across email formats.
• Preferred: knowledge of mobile app monetisation, in-app advertising or mediation, and experience managing asset workflows, agencies or video post-production timelines.

Required skills

• Practical, day-to-day use of LLMs and AI tools for copy iteration and ideation.
• Familiarity with email analytics and reporting suites, and ability to run A/B tests and interpret funnel metrics.
• Exceptional project management skills in matrixed, global cross-functional teams.