Marketing Director, AMENA Region

About the role

This strategic role leads the growth strategy for the Betadine Wound Care portfolio across the AMENA region, aligning markets to financial, market share, brand health and profitability targets. It defines portfolio and innovation strategies, builds scalable Direct-to-Consumer growth supported by HCP engagement, and develops a direct report.

Key responsibilities

• Deliver financial targets (Net Sales, EBITDA, SOM, brand health) across the Wound Care portfolio in AMENA
• Lead regional franchise strategies, annual brand plans and long-term portfolio roadmaps
• Define portfolio roles, investment priorities and growth plans across markets
• Develop integrated Consumer and HCP growth strategies and embed a consumer, patient and HCP-centric mindset
• Drive evidence-based decisions through analytics, scenario planning, KPIs and dashboards
• Govern brand positioning, message hierarchy, assets, communication frameworks and guidelines, with compliant local adaptation
• Oversee scalable, modular regional assets and toolkits with clear ownership and version control
• Partner with Global Innovation, Medical Affairs, Commercial Excellence, Finance, Supply and market teams on innovation, claims and expansion
• Champion AI-powered marketing tools and workflows, validated against data privacy, IP, medical and regulatory requirements
• Optimize portfolio strategy, pricing, revenue growth management and A&P allocation with investment cases
• Manage and develop a direct report and evaluate external growth opportunities

Required profile

• Recognised university degree and/or Masters/MBA
• 12+ years in Consumer Healthcare, OTC, Pharmaceutical or FMCG marketing, with regional or multi-market leadership experience (Asia, Europe, Middle East)
• Strong hands-on experience with Wound Care or Skin Care brands strongly preferred
• Demonstrated success in brand, category and portfolio growth across multiple markets
• Experience leading a direct report and influencing senior stakeholders

Required skills

• Understanding of consumer, patient and HCP marketing principles
• Analytical and problem-solving skills, commercial and financial acumen (business cases, ROI, pricing, revenue growth management)
• Excellent communication and cross-functional leadership skills