Marketing Director – Global Trading Platform

About the role

J&L Apex Advisory is partnering with a fast-growing global online trading platform (FX / CFDs, multi-asset) on a Marketing Director role in Singapore. The business has scaled rapidly in trading volume and active users over the past two years and is looking for a senior marketing leader to set the strategy for its global market. This is a senior leadership position reporting to the CEO, suited to someone who thinks strategically and commercially and can earn the trust of country and global leadership.

Key responsibilities

• Set the country marketing strategy and annual plan, including budget allocation, channel mix and growth targets
• Adapt global brand programmes and campaigns for the local market, while representing local priorities to global leadership
• Lead, develop and organise a 50+ person team, including its management layer
• Drive acquisition and engagement performance (new funded clients, active traders, CAC, LTV) with clear measurement and reporting
• Work with compliance to keep all marketing activity within applicable financial promotion rules
• Strengthen partner and affiliate marketing channels together with business teams

Required profile

• 12+ years of marketing experience, including 5+ years leading large teams with managers reporting to you
• Experience leading both growth / performance marketing and brand / creative functions
• Background in online brokerage, FX / CFD, digital asset exchanges, investment apps or fintech
• Experience in a matrix structure, with both country and regional / global reporting lines
• Nice to have: experience with introducing broker, affiliate or partner programmes; knowledge of financial promotion and advertising rules for leveraged or regulated products; experience localising global sponsorships or brand campaigns; experience across multiple Asian markets

Required skills

• Strong commercial skills: annual planning, budget ownership, channel strategy and performance metrics
• Experience working in a matrix structure