Marketing Executive – E‑commerce

About the role

We are seeking a Marketing Executive with a focus on e‑commerce to lead and execute online marketing initiatives for a global electronics MNC. You will drive traffic and revenue growth across multiple digital channels while managing day‑to‑day marketplace operations.

Key responsibilities

• Develop and launch integrated e‑commerce campaigns across online channels to boost site traffic and sales.
• Coordinate with internal teams on pricing, catalog updates, inventory, and sales‑maximisation strategies.
• Liaise with creative and e‑commerce vendors to ensure all marketing assets align with brand guidelines.
• Provide copywriting support for digital assets and marketing collaterals.
• Oversee daily marketplace operations and manage the end‑to‑end online customer journey.
• Handle platform chatbots and digital touchpoints to respond promptly to customer inquiries.
• Monitor campaigns continuously, conduct post‑campaign analysis and report on effectiveness.
• Analyse customer shopping behaviour to generate actionable insights.
• Perform monthly sales tracking, inventory reviews and purchase management.

Required profile

• Degree in Marketing, Business or a related field.
• 2–5 years of experience in online sales and e‑commerce.
• Proven ability to manage multi‑channel campaigns and D2C tactics such as flash sales and livestreams.
• Strong analytical mindset with experience interpreting customer data.
• Excellent coordination skills with internal stakeholders and external agencies.

Required skills

• Copywriting
• Email marketing
• Campaign monitoring and analysis
• Data‑driven customer insight generation