Marketing Manager - APAC Conferences & Events

About the role

A Marketing Manager is needed to grow audiences and communities across a portfolio of international conferences, content products and industry-leading brands. Working across APAC, the role connects senior decision-makers with the insights, events and innovations shaping fast-evolving sectors such as food-tech, ag-tech, nutrition and sustainability. It works closely with production, commercial, content and partnerships teams to deliver integrated campaigns that drive audience growth, delegate acquisition and customer engagement.

Key responsibilities

• Deliver multi-channel marketing across email, paid search, paid social, organic social media, partnerships and the website
• Create and run integrated campaigns for a portfolio of events and content products
• Build audience development strategies, campaign messaging and customer engagement plans with production, content and commercial teams
• Drive event attendance and delegate acquisition through campaign planning, optimisation and performance management
• Build and manage media, association and marketing partnerships
• Monitor campaign performance, audience trends and conversion metrics to improve ROI
• Manage campaign assets, customer journeys, website content and stakeholder communications

Required profile

• B2B, event or digital marketing background with experience delivering integrated campaigns across multiple channels
• Proven experience marketing to APAC audiences, with particular expertise in China
• Fluent written and spoken Mandarin and English, able to create campaigns and engage stakeholders in both languages
• Strong knowledge of audience development, delegate acquisition and customer engagement strategies
• Ability to interpret campaign data and performance metrics to optimise results
• Stakeholder and project management skills, able to handle multiple campaigns and priorities at once

What we offer

• 18 days of annual leave plus Singapore public holidays (pro-rata for part-time)
• Private healthcare
• Paid sick leave and paid childcare leave
• One paid volunteering day per year
• Equity, diversity and inclusion initiatives, including a Disability Confident employer commitment
• Hybrid and agile working opportunities