Marketing Manager – Energy Market Segment

About the role

Dow Jones Energy's global energy marketing team drives business growth together with the product and sales teams of its enterprise businesses, focusing on demand- and lead-generation strategies that build awareness and reputation in the fuel and chemicals industries. As Marketing Manager, you will own demand and lead generation for a specific market segment through inbound and outbound/paid channels, working with specialists in content, events, social media, SEO/SEM and operations to build a sustainable pipeline of sales leads and event registrations.

Key responsibilities

• Develop marketing strategy and annual plans with KPIs, covering all channels
• Lead, execute and measure campaigns tied to revenue, and report on program performance to stakeholders
• Define buyer personas, buyer journeys and product positioning, and oversee creative, messaging, list targeting and selection
• Optimize conversion touchpoints such as landing pages and order forms
• Manage event promotion, including OPIS conferences and trade shows
• Drive acquisition metrics: MQLs and SQLs, won opportunities and event registrations
• Own marketing relationships with Sales, Customer Service and Editorial, and interpret performance data to shape future strategy

Required profile

• 7+ years of proven marketing experience
• Experience in energy market segments (oil and gas, renewable fuels, solar, chemicals, etc.) is highly desirable
• Good project management, communication, teamwork and presentation skills, and attention to detail

Required skills

• Plus: HubSpot, Eloqua or similar marketing automation platforms
• Plus: NetSuite or Salesforce CRM
• Plus: Adobe Creative Cloud or Canva, paid digital marketing platforms, Google Workspace

What we offer

• Insurance and retirement plans, paid time off and leaves
• Education and family care benefits, career growth programs
• Access to Dow Jones products, employee referral program and well-being support