Marketing Manager / Head of Marketing

About the role

Kelly Oriental Group is looking for an experienced, commercially driven Marketing Manager, Senior Marketing Manager or Head of Marketing to lead its overall marketing, branding and growth strategy. This is a key leadership role combining brand thinking, digital marketing, customer acquisition and commercial performance, working closely with management and operations.

Key responsibilities

• Lead the marketing, branding and growth strategy; develop the annual and monthly marketing calendar and set clear, measurable targets.
• Drive customer acquisition, retention and revenue growth by monitoring market trends, competitors and consumer behaviour.
• Plan and oversee digital campaigns across social media, SEO, SEM/PPC, Google Ads, display and email, and build lead-generation strategies.
• Monitor campaign performance, customer acquisition cost, conversion and ROI, and optimise spend with data and analytics.
• Protect the brand identity, maintain brand guidelines and oversee content strategy, media strategies and partnerships.
• Conceptualise and execute online and offline campaigns, promotions, events and collaborations, including evaluating KOLs and influencers.
• Lead and develop the marketing team and external agencies, set objectives and KPIs, manage budgets and present performance to management.
• Collaborate with Management, Operations, Sales, E-commerce, Finance and other teams, and support outlet-level marketing.

Required profile

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
• Minimum 5 years of marketing experience, including managing campaigns, brands and marketing performance.
• Experience in beauty, aesthetics, wellness, healthcare or lifestyle is highly preferred.
• Strong Chinese (speaking, reading and writing) for daily business communication, including WeChat.
• Comfortable working in a retail/service environment, 10:00 AM to 8:00 PM including weekends.

Required skills

• Digital marketing, social media strategy, SEO, SEM/PPC, lead generation and performance marketing.
• Familiarity with Google Analytics, Google Ads and social media analytics.
• Branding, content strategy and consumer behaviour.
• Team leadership, budget management, stakeholder management and project management.