Marketing Manager, South East Asia

About the role

Fidelity International is looking for a Marketing Manager for its South East Asia team, based in Singapore and reporting to the Head of Marketing, South East Asia. The team supports business growth and brand awareness across Singapore and the wider region, developing and executing marketing strategies for Intermediary, Institutional and Private Banking channels in partnership with Distribution, Investments and APAC Marketing teams. The role suits a well-rounded marketer with strong financial product knowledge who can deliver integrated campaigns across multiple channels and client segments.

Key responsibilities

• Develop and deliver integrated marketing campaigns (above-the-line, below-the-line, digital and events) aligned to business objectives, client needs and market priorities
• Drive brand awareness and client engagement in B2B and B2B2C markets through campaigns, activations and content across multiple touchpoints
• Create and manage core client-facing materials such as sales decks, placemats, brochures and fund commentaries
• Support distributor partner activations and client engagement events across SEA markets for Intermediary, Institutional and Private Banking channels
• Ensure website content, EDMs, campaign pages, insight articles and other client communications are accurate, timely and aligned with marketing priorities
• Work with sales, product, investment, digital, compliance and regional marketing teams so initiatives are planned, approved and delivered effectively
• Track campaign performance, manage KPIs and turn analytics, attribution and engagement data into actionable insights
• Take part in APAC-wide marketing projects and represent SEA marketing needs
• Build and maintain strong stakeholder relationships

Required profile

• 7+ years of marketing experience in the investment funds industry (asset management or related financial services)
• Able to work independently and thrive in a team, collaborating across functions and geographies
• Proven track record of delivering integrated, multi-channel campaigns with measurable results
• Excellent organisation skills, able to manage several complex tasks and priorities at once
• Excellent command of written and spoken English

Required skills

• Marketing attribution, measurement and analytics
• Conversion-focused mindset