Marketing Specialist, APAC - B2B Software

About the role

A Marketing Specialist for the APAC region is needed for Wolters Kluwer's flagship B2B SaaS software portfolio. Reporting to the Marketing Director, you will work closely with APAC and Middle East Sales leaders to develop and run quarterly and annual marketing plans that align with global priorities and support business growth. This is a permanent full-time position based in Shenton Way, Singapore, with hybrid working (from home three days per week).

Key responsibilities

• Develop and execute a field marketing plan for the APAC region aligned with business objectives.
• Carry out in-depth market research on regional trends and competition to shape targeted campaigns.
• Run ABM campaigns covering emails, nurturing, webinars, events, landing pages and digital advertising to generate leads.
• Work with the content and product marketing teams to create personalized materials.
• Align marketing and sales through collaboration with local sales teams, channel partners and other stakeholders.
• Monitor and analyse KPIs to measure results and optimise strategies.

Required profile

• 3+ years of B2B marketing experience; software, SaaS, cloud or technology experience highly preferred.
• Strong English, project management and organisational skills.
• Proven ability to collaborate across teams and influence stakeholders.
• Ability to travel across APAC, about 30% of the time.

Required skills

• Marketing automation and CRM platforms such as Marketo, Eloqua, HubSpot or Salesforce (highly preferred)

What we offer

• Competitive compensation package
• Medical coverage for you and your family
• Flexible working hours and work-from-anywhere options
• Learning and development opportunities
• Paid annual leave and volunteer time off
• Wellness program