Marketing Strategist

About the role

We are seeking a Marketing Strategist to shape and execute marketing initiatives that boost brand visibility, generate leads, and drive business growth. The role blends strategic planning with hands‑on execution across digital and selected offline channels.

Key responsibilities

• Develop and implement marketing strategies aligned with business objectives and growth targets.
• Plan, launch, and manage integrated campaigns across digital and offline media.
• Create and refine messaging and content for diverse audience segments and product offerings.
• Support full‑funnel marketing activities from awareness to conversion.
• Track, analyse, and report on campaign performance, lead quality, and ROI, recommending improvements.
• Conduct market and competitor research to uncover trends and opportunities.
• Collaborate with internal stakeholders to align marketing efforts with business priorities.
• Coordinate with external vendors, designers, agencies, and media partners to ensure timely, high‑quality execution.
• Maintain brand consistency across all touchpoints and contribute to ongoing optimisation.

Required profile

• Proven experience in marketing, digital marketing, or campaign strategy.
• Strong understanding of content, social media, email, website, and campaign planning.
• Ability to interpret data and turn insights into actionable recommendations.
• Excellent writing, communication, and stakeholder‑management skills.
• Organisational and project‑management capabilities with a data‑driven mindset.
• Creative thinker who can work independently and collaborate effectively.

Required skills

• CRM systems
• Marketing automation tools
• Analytics platforms
• SEO
• SEM
• Paid media management