Performance Marketing & Campaign Specialist

About the role

The Chinese Media Group (CMG) is looking for a Performance Marketing & Campaign Specialist to join its Branding & Marketing (B&M) team. The B&M section develops and implements product brand strategies and marketing plans for brands such as Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3 and 96.3 Hao FM. The specialist will be the subject matter expert in omnichannel marketing, focusing on digital performance, brand awareness and engagement across Singapore, Asia and globally.

Key responsibilities

• Develop a thorough understanding of CMG and its brands' mission and business goals.
• Set up campaigns, optimise audience targeting, ad placement and ROI across programmatic, display, social media, SEM and email marketing.
• Coordinate with branding specialists, regional marketers, lifecycle marketers, designers, social media and ad operations teams to run marketing plans within budget.
• Research and build top-to-mid marketing funnel strategies using paid digital marketing to grow market share.
• Derive benchmarks and KPIs, monitor and report campaign performance, and use data to recommend improvements.
• Support copywriting and creation of campaign artworks and communication materials, and liaise with stakeholders on approvals.
• Share industry trends and insights, advise on digital campaign optimisation, and build relationships with vendors, ad platform partners and agencies.
• Share knowledge within the B&M team and ensure confidentiality of channel and performance data.

Required profile

• Degree or diploma holder with at least 3 years of experience in media, digital marketing or an agency.
• Proven experience developing and running media placements across channels such as Google, Meta, TikTok, X, Taboola, Outbrain, Baidu and WeChat in Singapore and globally.
• Excellent written and spoken English and Mandarin, as the role supports Chinese products.
• Able to work independently, collaborate in a team, handle tight deadlines, and work weekends for campaigns.

Required skills

• Marketing analytics and data visualisation tools such as GA4, Lookerstudio, Tableau, Excel and Google Sheets.
• Ad platform integration with working knowledge of API, SDK or event creation in GTM.
• Strong knowledge of paid social, search, display, video and mobile advertising.