Senior Director, Growth and Demand, AEM

About the role

Thomson Reuters is looking for an AI-first marketing leader to build a scalable growth engine across Australia, New Zealand, Japan, Korea, Greater China, India, Southeast Asia and the Middle East and North Africa, and turn it into revenue. You will lead the regional growth and demand centre of excellence, which runs integrated, audience-led marketing from brand to demand to revenue, and report to the Vice President, Marketing, Asia and Emerging Markets.

Key responsibilities

• Build and lead the growth and demand team, set priorities, resolve competing business and market needs, and manage the regional marketing budget, agencies and partners.
• Own the marketing pipeline target: define it with sales and global marketing operations, track it by market from first touch to closed-won, and agree a regional brand-to-demand strategy with segment and sales leaders.
• Lead demand marketing programmes around the region's buying committees: general counsel and legal operations leaders, heads of tax and finance, and compliance and trade teams.
• Run an always-on, full-funnel engine across content, paid, owned and social channels, including WeChat and KakaoTalk, on a continuous test-and-learn cadence, activated by field marketing through accounts, sales, business development, partners and events.
• Extend reach through partners with packaged, broad-based campaigns, and run account-based marketing for Enterprise customers with revenue-measured 1:1 and 1:few playbooks.
• Oversee performance marketing and regional websites, hold channels to pipeline and cost per opportunity, and work with global digital experts on search and AI-generated answers such as Naver and Baidu.
• Use research, behavioural data, win/loss analysis and sales insight to sharpen audiences and messaging, and shift effort and budget accordingly.
• Make the team AI-first across insight, content, localisation, personalisation, campaign build and reporting, and lead regional marketing operations, building the data, automation and measurement foundations.

Required profile

• Background building and scaling a centralised demand or growth marketing function across multiple markets, ideally in Asia or emerging markets, including building or transforming a team.
• Experience leading integrated, audience-led programmes with segment, product marketing and sales leaders, scaled across markets and partners, and managing marketing to a pipeline target using funnel economics.
• Customer-obsessed and data-driven, able to turn research and data into a clear view of buyer needs and to test and learn.
• AI-first: has used AI to transform how campaigns are created and run, and is fluent in modern marketing technology.
• Able to lead through others, work without a set playbook, and thrive in a global, matrixed company.

Required skills

• Fluency in modern marketing technology, including 6sense, Eloqua, Salesforce and Power BI.
• Preferred: experience in legal, tax or other regulated professional markets, or marketing a platform rather than a single product.

What we offer

• Flexible hybrid working model for office-based roles.
• Work-from-anywhere for up to 8 weeks per year, plus a flexible workplace policy.
• Career development through Grow My Way programming.
• Benefits including flexible vacation, two company-wide Mental Health Days, Headspace access, retirement savings, tuition reimbursement and employee incentive programs.
• Two paid volunteer days off and involvement in ESG initiatives.