PR Manager – Fragrance, Fashion & Lifestyle

About the role

An independent, family-run creative agency in Singapore, which works across PR, production and events, is looking for a PR Manager to join on a permanent basis. The agency runs a tight team of around 15 people under one P&L and serves a mix of retainer and project clients, including fragrance houses, heritage fashion brands and indie lifestyle brands. The PR team is small: director, manager, senior executive and executive.

Key responsibilities

• Run a portfolio of retainer and project clients across fragrance, fashion and lifestyle, turning category and cultural trends into media moments beyond simple press releases.
• Manage and develop a senior executive and an executive.
• Own client relationships end to end and shape account strategy rather than just executing a brief.
• Counsele clients confidently, build media moments and hold the line when a client's request does not serve them.

Required profile

• Agency-side PR experience in the consumer space, ideally fragrance, fashion, beauty or lifestyle.
• Around 3 years' experience for a Senior Executive or Assistant Manager stepping up, or 5+ years for someone already at Manager level.
• Thrives with autonomy and is comfortable pushing back on unreasonable client demands.

The agency is recruited through The Shortlist, a Singapore-based recruiter focused on PR and communications talent across APAC.