Product Manager - Fertility & Endocrinology
Merck Healthcare · Singapour
Job description
About the role
A healthcare company developing medicines, intelligent devices and technologies in areas such as Oncology, Neurology and Fertility is looking for a Product Manager for its Fertility & Endocrinology portfolio. The role covers brand and marketing planning, campaign execution, stakeholder relations and portfolio growth, with close partnership with Sales and Medical.
Key responsibilities
- Develop and execute the annual brand and marketing plan, translating market, customer, competitor and patient insights into priorities, positioning and key messages.
- Drive end-to-end execution of campaigns, customer programs and product launches, with KPIs and performance tracking.
- Identify growth opportunities to strengthen market share, product adoption and patient access.
- Build relationships with key opinion leaders, fertility specialists, endocrinologists and other healthcare stakeholders.
- Partner with Sales and Medical on customer engagement strategies and account-specific initiatives, and on product, disease and competitive training.
- Strengthen product access, institutional listings and adoption across public and private channels.
- Design scientific and promotional messages, educational materials, campaigns, congress activities and omnichannel engagement strategies.
- Capture field insights and competitive intelligence to refine brand strategy, and monitor sales performance and market share.
- Lead demand forecasting and inventory planning with Sales and Supply Chain, manage promotional investments and contribute to annual business planning and budgeting.
- Ensure compliance with HSA, SAPI and company policies, and report adverse events, pharmacovigilance information and quality complaints.
Required profile
- Bachelor's degree in Pharmacy, Pharmaceutical Sciences, Life Sciences, Medicine, Business, Marketing or a related field; MBA is an advantage.
- Minimum 5 years of pharmaceutical experience in product management, marketing and/or commercial roles.
- Experience in Fertility, Endocrinology, Women's Health, Paediatrics or hormonal therapies is preferred.
- Familiarity with the Singapore healthcare environment and HSA/SAPI requirements.
- Fluent written and spoken English.
Required skills
- Strong commercial acumen, brand management, marketing execution and project management.
- Advantage: digital marketing, CRM and omnichannel engagement experience.
- Proficiency with Microsoft Office.
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Published 8 hours ago
Expires 1 month from now
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Merck Healthcare
Singapour