Product Marketing Manager (Content) - Enterprise SaaS, API Platform

About the role

A global enterprise software company serving the insurance industry, with clients across Asia and worldwide, is hiring a Product Marketing Manager (Content) based in Singapore. The company's AI-ready, API-first cloud platform helps insurance companies and their distribution partners launch products faster and modernise their core systems. The role owns the marketing content end to end and helps build the product marketing function.

Key responsibilities

• Own and improve website content, including product pages and product introductions.
• Translate technical capabilities such as APIs, integrations, data and AI into clear value propositions for business and IT buyers, working with Product and Solution teams.
• Plan and write blogs, articles and thought leadership on digital transformation in insurance, core modernisation, embedded insurance, APIs, cloud and AI.
• Interview customers and internal teams and write results-focused case studies.
• Produce sales enablement materials such as pitch decks, solution briefs, one-pagers and FAQs.
• Prepare industry award submissions and manage company profiles on relevant industry platforms.
• Drive B2B lead generation through SEO, AEO and conversion-focused content, and track content performance.
• Maintain the content calendar, editorial standards and tone of voice.

Required profile

• 7+ years of experience in B2B product marketing, content marketing or technical writing.
• Background in enterprise tech, cloud, SaaS, API or integration platforms, ideally at a leading technology company.
• Proven ability to explain a technically complex platform to both business and technical audiences.
• Hands-on writer with a portfolio of B2B content such as product pages, case studies, whitepapers or solution briefs.
• Excellent written English for a senior B2B audience.

Required skills

• SEO and AI search optimisation (AEO)
• Experience writing B2B content that drives leads
• Experience working with product, solution and sales teams

Nice to have: experience in insurance, insurtech or fintech; industry solution marketing for financial services; experience with a CMS and analytics; APAC experience. Candidates apply by sending their resume and a writing sample to the recruiter.