Product Marketing Manager (Content) - Enterprise SaaS, Insurance

About the role

A global enterprise software company serving the insurance industry, with clients across Asia and worldwide, is hiring a Product Marketing Manager (Content) based in Singapore. The company's cloud platform helps insurance companies and their distribution partners launch products faster, connect to more channels and partners and modernise their core systems. The role owns the marketing content end to end, from shaping the message to writing it, across the website, sales materials and digital channels.

Key responsibilities

• Own and improve website content, including product pages and product introductions.
• Plan and write blogs, articles and thought leadership on digital transformation in insurance, core modernisation, embedded insurance, APIs, cloud and AI.
• Interview customers and internal teams and write results-focused case studies.
• Work with Product and Solution teams to turn technical capabilities into clear value propositions.
• Produce sales enablement materials such as pitch decks, solution briefs, one-pagers and FAQs.
• Prepare industry award submissions and manage company profiles on relevant industry platforms.
• Drive B2B lead generation through SEO, AEO and conversion-focused content, and track content performance.
• Maintain the content calendar, editorial standards and tone of voice.

Required profile

• Around 5 years of experience in product marketing, content marketing or B2B technical writing.
• A background in enterprise tech, cloud, SaaS or platform companies, or the insurance industry; exposure to both is a strong plus.
• Excellent written English for a senior B2B audience.
• Able to learn complex products quickly, self-driven and comfortable owning content independently.
• Nice to have: knowledge of insurance products, operations or distribution; experience with a CMS and analytics; APAC regional experience.

To apply, candidates send their resume and a writing sample in confidence to the recruiter.