Public Relations Specialist

About the role

This position develops and executes digital content, corporate communications and heritage asset management to strengthen corporate reputation, brand awareness and stakeholder relationships. It covers PR support, digital content creation, corporate asset management and VIP experience coordination.

Key responsibilities

• Support reputation-building initiatives and develop authentic, newsworthy stories through strategic content planning and stakeholder engagement.
• Plan, coordinate and manage corporate visits, VIP engagements and visitor experience programmes, including scheduling, programme coordination, content preparation and post-visit documentation.
• Create digital content and storytelling across platforms such as social media, covering initiatives, innovations, CSR activities, employer branding and customer experience programmes.
• Manage corporate communication assets, content libraries and VIP experience materials.
• Lead the management, organisation and digital archiving of corporate assets, records, achievements and historical milestones, and act as focal point for asset coordination with headquarters.
• Partner with headquarters and cross-functional teams on communication strategy, messaging and campaigns, and support domestic and international VIP programmes.

Required profile

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Media or a related discipline.
• At least 4 years of experience in corporate communications, public relations, marketing communications, content development or related fields.
• Experience in digital content creation, storytelling, editorial planning, photography, videography and social media communications.
• Strong stakeholder management and project coordination skills; agency experience is an advantage.
• Experience with regional or global stakeholders is an advantage.
• Proficiency in Korean is advantageous for coordinating with headquarters in South Korea.