Regional Brand Creative Lead: APAC

About the role

ServiceNow is growing across APAC and is looking for a Regional Brand Creative Lead, an Associate Creative Director role based in Singapore. As the creative voice of the brand in the region, the person brings the brand to life across campaigns, events and customer stories, reporting to the Executive Creative Director and working closely with the APAC Brand lead, regional marketing teams and an embedded studio.

Key responsibilities

• Serve as the creative authority for APAC, setting the creative ambition and protecting and evolving the ServiceNow identity across regional marketing.
• Partner with APAC marketing leads and the APAC Brand lead to turn business priorities into on-brand creative strategies and executions.
• Collaborate with global creative leadership so regional work fits the global brand platform while reflecting local market nuances.
• Champion brand consistency across visual identity, messaging and tone of voice on all channels.
• Oversee creative quality across events, campaigns, social, digital, OOH, editorial design, film/motion and executive experiences.
• Direct and inspire the embedded studio team and act as a hands-on contributor when needed.
• Drive adoption of AI-powered tools and workflows in the regional team and studio.

Required profile

• At least 8 years of experience in brand creative, with a design background and experience scaling brands across multiple markets and formats.
• Proven experience working with global teams while balancing global consistency with regional nuance.
• Demonstrated experience in both creative direction and hands-on craft, and experience overseeing diverse creative outputs.
• Familiarity with B2B marketing environments, ideally in enterprise technology.
• Experience integrating AI into work processes, such as using AI tools, automating workflows or analysing AI-driven insights.

Required skills

• Expertise in creative tools, Adobe Creative Cloud and Figma.
• Active engagement with AI-powered creative tools.
• Strong presentation skills and the ability to explain creative thinking to senior stakeholders.