Regional Digital Marketing Manager - Emerging Markets

About the role

A leading global brand is looking for a Singapore-based Regional Digital Marketing Manager to lead data-led digital marketing, content, e-commerce and performance campaigns across Southeast Asia, India, China and North Asia. The role shapes regional digital activation plans that fit commercial priorities and brand objectives, working with trade marketing teams, territory managers, agencies, importers/distributors and platform partners. Flexible working arrangements and ongoing training are available.

Key responsibilities

• Build annual and seasonal digital activation calendars aligned with brand priorities and commercial objectives.
• Create regional digital playbooks, campaign frameworks and content toolkits for local execution across the four regions.
• Develop content pillars, social calendars, storytelling briefs and influencer/KOL guidelines.
• Localise assets and messaging for each market, considering audience behaviour, cultural nuances and platform best practices.
• Plan, brief, launch and optimise paid social, search, display and video campaigns through agencies or platform partners to improve reach and conversion.
• Manage budgets, targeting strategies, creative testing and performance analysis to maximise engagement and ROAS.
• Improve product page content on retailer platforms and coordinate e-commerce activations with trade and territory managers.
• Oversee agency relationships with briefs, timelines, budgets, quality checks and performance reviews.
• Govern asset usage, naming and version control and escalate compliance issues early.

Required profile

• Bachelor's degree in marketing, digital marketing, business, communications or a related discipline.
• At least five years of hands-on experience in digital, social media or e-commerce marketing, preferably in FMCG, fresh produce or food.
• Proven track record across Southeast Asia, India, Greater China and North Asia markets.
• Experience managing paid media budgets and agency-led digital campaigns.
• Strong content judgement and behavioural competencies such as clear communication, relationship building and analytical thinking.

Required skills

• Digital marketing analytics tools such as Meta Ads Manager, TikTok Ads, Google Analytics and social listening/reporting tools.
• Working knowledge of Greater China's digital ecosystem (WeChat, RED, Douyin, Tmall, JD) and familiarity with SE Asia and India platforms is advantageous.
• Design tools such as Canva or Adobe Illustrator are a plus for localising creative assets.