Regional Field Marketing Manager - Cybersecurity

About the role

Grey Tree is recruiting on behalf of a globally recognised cybersecurity training and certification provider for a newly created Regional Field Marketing Manager position in its Singapore team. The role develops marketing campaigns across Southeast Asia and works closely with the regional Sales and APAC Marketing teams.

Key responsibilities

• Develop local campaigns and adapt global initiatives for different markets and audiences.
• Execute integrated campaigns across email, digital, events and partner channels.
• Create content for campaigns, websites and sales communications.
• Work with Sales to build awareness, generate leads and support sales opportunities.
• Test new platforms, campaign ideas and approaches to reaching customers.
• Use marketing data to improve campaign performance and spending.
• Support regional tradeshows, webinars and training events.
• Build relationships with local partners and communities.

Required profile

• At least 6-9 years of broad marketing experience, preferably in a B2B environment such as enterprise technology, SaaS, cybersecurity, professional services or education.
• Comfortable both developing campaigns and executing them hands-on.
• Creative thinking, willingness to experiment and resourcefulness to deliver effective marketing within a lean budget.
• Occasional regional travel; the role offers creative and event support.

Required skills

• Strong writing skills.
• Confidence with marketing analytics.
• Familiarity with marketing automation and CRM platforms.
• Experience using AI to improve marketing productivity is welcome.

To apply, send an updated CV by email to Grey Tree's recruiter, quoting the job title; candidates are encouraged to include 2-3 bullet points about a regional campaign they developed, their contribution and the results achieved.