Regional Media Strategy & User Acquisition Specialist (Gaming)

About the role

Blankzone, the Singapore entity of a global mobile gaming company, is looking for an experienced Regional Media Strategy & User Acquisition Specialist. The role drives user acquisition strategies, optimises advertising performance and supports the growth of the mobile gaming portfolio across international markets.

Key responsibilities

• Develop and execute regional user acquisition strategies, conduct market research and competitor analysis, and plan and allocate advertising budgets across platforms and markets.
• Plan, run and optimise paid campaigns on Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads and other platforms, using metrics such as CPI, CPA, ROAS, LTV, retention and conversion rates.
• Run A/B tests on audiences, creatives, placements and campaign structures, and use mobile measurement and attribution platforms such as AppsFlyer or Adjust.
• Prepare regular performance reports and work with creative, game operations and marketing teams to align ads with game launches, updates and monetisation goals.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 5 years of experience in user acquisition, performance marketing, digital advertising or media buying.
• Prior experience in the gaming industry, preferably mobile gaming, game publishing or game development.
• Proven hands-on experience with Meta Ads and with other platforms such as Google Ads, TikTok Ads, AppLovin, Unity Ads or ironSource.
• Strong understanding of performance marketing metrics and of international advertising markets.

Required skills

• Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, ironSource
• AppsFlyer, Adjust or similar attribution tools
• Budget management and campaign optimisation

What we offer

• Competitive compensation tailored to experience and expertise.
• A key role in shaping regional user acquisition strategies and building processes.
• International exposure across diverse regional and global markets.
• Ownership of strategic initiatives and a collaborative environment with cross-functional teams.
• Career growth as the Singapore operations expand.

To apply, send an updated CV covering gaming user acquisition, advertising platforms and campaign performance; only shortlisted candidates will be contacted.