Regional PR & Media Manager

About the role

This role manages the regional activation of PR and media priorities across SEAO, in line with the global Communications strategy and regional objectives. It reports to the Regional Head of Communications and acts as a key link between HQ, markets and agency partners, ensuring strong execution, smooth coordination and continuous improvement of the Maison's visibility and desirability across earned and paid media.

Key responsibilities

• Act as liaison between HQ and markets to consolidate communication calendars, priorities and requirements, and turn global direction into actionable regional plans
• Manage and track budgets for regional projects, agency and vendor expenses
• Facilitate cross-market collaboration and identify amplification opportunities with PR teams, agencies and partners
• Deploy regional PR and media plans for key campaigns, launches and Maison moments, including press trips, press events and influencer activations
• Oversee and evaluate market media plans across digital and offline channels, and partner with markets and agencies to optimise targeting and investment
• Monitor PR and media KPIs, consolidate regional performance and competitive insights, and run campaign reviews
• Coordinate with agencies, vendors and partners on quality, timelines and budget discipline, and support the Regional Head of Communications on major initiatives

Required profile

• 5-7 years of experience in PR, media or integrated communications, ideally in luxury, fashion, beauty or a premium international brand
• Proven track record managing campaigns, agencies and multiple stakeholders; regional or multi-market exposure is a strong advantage
• Ability to manage and influence diverse stakeholders in a matrix organisation, and to show sensitivity to local cultures across SEAO
• Flexible hours and regular travel across SEAO and internationally for press trips, events and activations (15-20%)

Required skills

• Solid understanding of PR and paid media across digital and traditional channels
• Strong grasp of performance and budget management
• Excellent project management, interpersonal, presentation and communication skills
• Digital savviness and awareness of emerging media, influence and communication trends