Sales Capabilities Trainer, Southeast Asia
bdx · SGP The Strategy
Job description
About the role
Becton, Dickinson and Company (BD), a global medical technology company, is hiring a Sales Capabilities Trainer for its Southeast Asia (SEA) region. The role designs and delivers selling-skills training, manages the BD Way of Selling, coaches sales managers and tracks training effectiveness across the region.
Key responsibilities
- Design and deploy a selling-skills capability strategy aligned with BD's go-to-market and Commercial Excellence objectives across SEA markets.
- Run capability assessments using field observation, sales performance and manager input, and build the annual regional training plan and calendar.
- Translate global selling methodologies into regionally adapted programs, and manage the BD Way of Selling, including training, certification, tools, reporting and governance.
- Deliver foundational and advanced selling training (prospecting, needs discovery, value articulation, objection handling, closing) in classroom, virtual and blended formats, within the global train-the-trainer model.
- Baseline and certify sales associates, and run advanced consultative selling programs, coordinating external specialist trainers and vendors where needed.
- Partner with business teams to build value-quantification and health-economics selling capability for strategic product portfolios.
- Coach front-line sales managers through observation, diagnosis, feedback and field coaching, and maintain a manager coaching field guide.
- Coordinate BU-specific product and clinical selling training and integrate clinical and marketing content into unified learning pathways.
- Implement a multi-stage assessment framework (knowledge tests, role-play certification, field observation) and track training outcomes with KPIs.
- Own the SEA training scorecard (certification rates, competency scores, participation, field observations), partner with HR / Total Rewards on performance integration, and centralise records on the LMS.
- Deliver selling modules in the new-hire onboarding journey and periodic refresher programs for existing sales associates.
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Published 8 hours ago
Expires 1 month from now
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bdx
SGP The Strategy
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