Senior Account Manager, SEA – B2B Retail

About the role

The Senior Account Manager will own end‑to‑end relationships with B2B retail accounts across Southeast Asia, driving revenue, volume and average selling price targets. The role combines sales, marketing, and operational execution to maximise brand visibility and profitability in department stores, beauty retailers and other channels.

Key responsibilities

• Act as primary contact for assigned retail accounts, managing relationships independently.
• Develop and execute monthly and annual sales plans to meet revenue, volume and ASP goals.
• Present proposals, negotiate pricing, promotions, incentives and return policies.
• Evaluate account performance, conduct business reviews and implement actions to improve revenue and distribution.
• Identify and onboard new retail accounts in Southeast Asia, dedicating ~30% of time to new‑business development.
• Design and implement account‑level marketing and promotional plans; track promotion effectiveness.
• Analyse sell‑through data and produce regular Sell‑In, Sell‑Out and inventory reports.
• Manage day‑to‑day operations such as product listings, promotional submissions and retailer forms.
• Oversee visual merchandising, shelf placement, planograms and product visibility.
• Plan and execute store expansions and upgrades.
• Coordinate with internal teams (Marketing, Supply Chain, Finance) to meet account needs.
• Manage Indonesia distributor relationship remotely, handling forecasting, replenishment and cross‑border logistics.
• Monitor stock levels, manage A&P budgets and evaluate post‑promotion effectiveness.
• Supervise and mentor Beauty Advisors in Takashimaya stores to ensure planogram compliance and promotional standards.

Required profile

• Diploma or Bachelor’s degree in Business, Marketing or equivalent.
• 3–5 years of B2B account management or sales experience in consumer products/FMCG, beauty, personal care or consumer electronics.
• Proven track record managing multiple retail channels simultaneously (e.g., department stores).

Required skills