Senior Analyst, Product Marketing - Alienware

About the role

Dell Technologies is hiring a Senior Analyst, Product Marketing within its Alienware Client Peripherals product marketing team, part of the Dell Client Solutions Group. You will lead the assigned Alienware product category and work with the wider Dell team to deliver compelling ecosystem experiences for customers.

Key responsibilities

• Create marketing plans and tools to support new product launches and strengthen Alienware brand awareness among internal and external stakeholders.
• Develop a digital marketing strategy for Alienware peripherals, working with cross-functional stakeholders to choose the right platforms, events and formats to grow the online audience.
• Scan, capture and analyse market intelligence and provide competitive analysis to inform product strategy.
• Create influencer marketing plans by identifying partners aligned with Dell's values and positioning.

Required profile

• 2+ years of related experience with a strong drive for results.
• Effective team player and cross-functional contributor.
• Strong understanding of product marketing principles and go-to-market strategies.
• Ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Desirable: Bachelor's degree in Marketing, Business, Communications or a related field; fresh MBA graduate (up to 12 months post-graduation); relevant certifications such as Pragmatic Marketing or Digital Marketing, and experience with campaign management platforms.