Senior Assistant Manager / Manager, Corporate Communications

About the role

This role sits within the department's External and Media Relations unit and develops and implements media publicity and engagement initiatives across multiple institutions, platforms and channels to promote the institution's brand objectives. It covers media relations, crisis communications and reputation management, and social media and content creation.

Key responsibilities

• Media relations and brand building: develop media cultivation and pitching strategies, build relationships with local media and clinical leaders, monitor mainstream and social media around the clock, prepare quarterly media analysis and KPI reports, work with hospital spokespersons on media queries and prepare a media toolkit (press releases, factsheets, infographics)
• Crisis communications and reputation management: anticipate reputational risks, develop crisis communication strategies, advise senior management on sensitive matters, coordinate messages with stakeholders, prepare crisis monitoring and risk reports, maintain crisis SOPs and support emergency preparedness and business continuity exercises
• Social media and content: run social media strategies on Facebook, Instagram, TikTok, LinkedIn and Twitter, create accurate and sensitive healthcare video and static content, manage content calendars, community management and public enquiries, and report on social media metrics

Required profile

• Bachelor's degree in any discipline, preferably in Communications or Journalism
• 6 to 8 years of relevant experience in media and crisis communications in a mid to large organisation
• Good networks with key local media institutions
• Able to work under stress and tight deadlines, and to support after-hours media and crisis responses

Required skills

• Excellent written and oral communication and storytelling, and strong people relations skills
• Understanding of social media trends and use of social media management tools and analytics platforms
• Canva for producing infographics; Adobe Premiere Pro or CapCut for post-production is an advantage